PlayLab Builds Sterling Ruby-Inspired Skateable Structure for Frieze LA

Mar 6 24 under Collaborations, Events, OTW By Vans | Comments Off on PlayLab Builds Sterling Ruby-Inspired Skateable Structure for Frieze LA

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Info via Hypebeast:

“PlayLab has plopped a bright orange pyramid in the middle of Los Angeles Art Week. The California-based design studio has joined forces with Vans to properly commemorate the skate imprint’s new OTW line; the OTW offshoot is rooted in collaborations with trailblazing creatives and just dropped off its first drop dubbed “Clash the Wall” in collaboration with Sterling Ruby‘s S.R. STUDIO. LA. CA.

Drenched in a bright orange hue – one of Ruby’s signatures, and also one of the colorways of the “Clash the Wall” sneaker – the pyramid is a fully functioning skate ramp. The ramp stands at a whopping 12 feet tall and rests – clashes, that is – amidst an otherwise bland, void-of-color, industrial complex.

The sustainability-focused studio tapped into its archive of recycled materials to craft the statement structure, compiling a mixture of scaffolding and Skatelite paper composite to build a split-level pyramidal ramp equipped with a wall behind it.

“We wanted to take an iconic form in skate culture, the hill, and interpret it into a surreal sculpture,” PlayLab’s cofounder Archie Lee Coates IV told Dezeen of how he looked to Southern California’s skate scene to inform the design.

“At the center of the installation is a pyramid, split and shifted to create angles and edges for skaters to play off of. This pyramid is placed within a massive cyc wall, which serves both as a skate feature and an immersive visual color field.”

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OTW by Vans x S.R. Studio – Clash The Wall (March 2024)

Mar 5 24 under Collaborations, OTW By Vans | Comments Off on OTW by Vans x S.R. Studio – Clash The Wall (March 2024)

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Info via Hypebeast:

“Vans’ new collaboration-focused offshoot OTW by Vans is starting off strong with its first drop. As a collective that looks to partner with influential individuals who actively push culture forward, OTW enlisted the likes of local Los Angeles creative trailblazer and seasoned skateboarder Sterling Ruby and his S.R. STUDIO. LA. CA. to serve up a vibrant visage for the “Clash the Wall” sneaker – which pulls design features from four iconic Vans silhouettes.

Dipped in hues of neon green and orange, the “Clash the Wall” sneaker draws from Sterling’s distinct artworks – including soft sculptures, quilts, backdrops and bespoke garments. “Clash the Wall” melds features from the Old Skool 36, the Authentic, the Mid-Skool 77, and the Sk8-Hi models to devise a versatile mold for the modern-day skater.

“I loved skating, I still do. Everything about it represents freedom to me. From the simple rituals of dropping in on a vert ramp or grinding over a curb, the act of skateboarding defies gravity and is in and of itself rebellious,” Ruby explained in a statement of his personal ties to the launch.

“This collaboration is a personal collaboration, the first S.R. STUDIO. LA. CA. collaboration. Vans feels right to us, it defines a certain West Coast history. The company started in 1966 and has run in tandem with so many skaters, bands, and movements that have been influential to me, my art, and how my studio runs as a whole.”

Available in 2 colorways: Green Gecko, and Orange Pop.  Retail price is set at $160.

 

  • Combines 4 of Vans’ Classic iconic shoes: The Sk8-Hi 38, Mid-Skool 37, Old Skool 36 & Authentic 44
  • Custom S.R. Studio LA. CA. Branding on sidewall, footbed and tongue label
  • 8 oz. Canvas
  • Full grain leather collar lining
  • 100% Cotton laces, woven flag label
  • Higher sidewall with gloss finish, foxing tape with original 90’s Osnaburg reinforcement and iconic Vans Waffle tread
  • Insole: Sola Foam All-Day-Comfort (ADC), anti-fatigue, 30% bio-based material
  • Custom packaging

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Vans Launches New OTW By Vans Category (March 2024)

Mar 5 24 under OTW By Vans, Premium | Comments Off on Vans Launches New OTW By Vans Category (March 2024)

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Words via Hypebeast:

“Vans is continuing to build out its world with the launch of its new OTW category. Standing for “Off The Wall,” the new line digs into Vans’ rich skateboarding history as an honoring of legacy and the multifaceted intersections of creative culture.

With OTW by Vans, the brand is diving into contemporary apparel alongside footwear, which has always been a key focus. To bring the new category into the fold, the brand has revealed its season 1 campaign, which was shot by Jack Bridgland. The lineup of visuals offers a closer look at what’s to come from the new OTW by Vans line, which will be released throughout the year. Centering the casual silhouettes of skate culture, the wardrobe spans oversized sweatshirts, workwear livened by checkered patterns, long, wide-leg shorts, baggy denim, casual button-down shirts, tees and more.

“OTW by Vans is a frontier for progression, experiences and collaboration,” said Ian Ginoza, VP of Creative Direction for OTW by Vans. “The skateboarding mindset is core to Vans, and OTW enriches that spirit through a distinct perspective to propel culture forward.”

To bring in the new line, Vans put together a diverse pool of creatives as its ambassadors. Spanning modeling, tattoo art, music, design and skateboarding, the campaign sees Efron Danzig, Eyedress, Hooz, Nati, Rowan Zorilla and Vegyn. To debut OTW by Vans, the brand is releasing a Half Cab Reissue 33 Vibram shoe as its inaugural drop, which will come in three suede-mesh colorways. Alongside it are the Patchwork Drill Chore Coat and matching pants.”

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