Poppy is Adsum’s office dog. She occupies our time, our mind, and our hearts and found herself at the center of the creative direction of Adsum’s first global collaboration with Vault by Vans; a brand we all love and respect. Despite the early mornings and extra vigilance she requires, it’s no question why dogs are regarded as Man’s Best Friend. As an ode to our sweet but stubborn friend Poppy, we created a pair of shoes made for morning and evening walks around Brooklyn. Van’s Best Friend.
Started in 1966 as the Van Doren Rubber Company, Vans began operations as a vulcanized deck shoe company and had banners outside its office saying that they sold tennis shoes. A few years down the line in 1976 they designed and released the #95 also known as the “Era” model which featured a padded collar to help protect skateboarders’ ankles. The #98 “Slip-On” model followed soon after in 1977. Vans epitomizes west coast surf and skate shoe style, but it has transcended the streets of Anaheim, CA to become one of the most recognizable and loved shoe brands in the world. Vault by Vans, the brands pinnacle expression of product celebrates the brands history and legacy of craft by elevating iconic designs through choice materials and meticulous attention to detail.
For Adsum’s first collaboration with Vault by Vans, we picked our favorite OG models and tried to offer two wearable summer colorways. Dark Green on the OG Slip On LX and a natural/stone combination on the OG Era LX. Both models feature an 8 oz. organic cotton canvas upper with a small rear section of 1.6 mm thick chrome free suede. Poke around on the inside of the shoe and you’ll find terracotta-colored plush terrycloth insoles and green internal binding. Special to all Vault by Vans silhouettes, the Adsum OG Era LX and OG Slip-On LX have a high shine finish foxing and vintage style tab label. Our label hides Adsum’s logotype on the flip side of the Vans branding hit. Each left shoe has a sketch of our friend Poppy holding a shoe, something that brings her comfort anytime we have a visitor by the office.
The Adsum x Vault by Vans collection is available exclusively at www.adusmnyc.com on Tuesday, June 7th at 11AM EST and will be available through select global retailers beginning June 11th. For more information, please visit www.adsumnyc.com or www.vans.com/droplist.
more pics after the jump
