Vans – the undeniable leader in skateboarding for over 50 years – will be launching a global campaign ahead of skateboarding’s Olympic debut, highlighting the things that make skateboarding great.
Since the beginning, Vans has celebrated the creative culture of skateboarding and the individual self-expression it embodies through listening, empowering and showcasing local communities driving skate culture around the world. This summer’s campaign, “No Matter How Big Skateboarding Gets, Never Forget Where it Starts,” highlights what makes skateboarding so special…the streets, skateparks, backyard pools and communities that built skate from the very beginning.
For this campaign, Vans is partnering with award-winning international non-profit Skateistan, who empowers children through skateboarding and education in Afghanistan, Cambodia and South Africa and skateboarding’s biggest legend and Skateistan ambassador, Tony Hawk. The campaign will also feature Olympic skaters Lizzie Armanto (FIN) and Pedro Barros (BRA) who will have featured videos during the campaign.
In the spirit of celebrating the creativity in skateboarding, Vans ambassadors will also be building their own Vans Skate Classic Customs and Vans is encouraging fans to do the same. This summer $10 from every pair of Vans Skate Customs up to $200k, will go to Skateistan to benefit skate communities globally. Vans Fans can also donate at Vans.com/skateistan and Vans.com/customs.
