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Vans, the original action sports footwear and apparel brand, is proud to announce the launch of ComfyCush, a brand-new innovation that transforms one of the brand’s most iconic and classic silhouettes, the Era, with Vans’ latest consumer-driven comfort technology.
“The ComfyCush Era exemplifies how Vans is adapting to the evolving needs of our consumers,” said Nathanial Iott, senior director of footwear design at Vans. “With comfort as the goal, the ComfyCush Era employs a one-piece constructed interior including tongue tie-downs for improved fit and feel, added arch support and a co-molded construction of foam and rubber to create the perfect combination of cushion and grip for lasting comfort.”
By leveraging the brand’s more than 50 years of heritage and design experience, and employing in-depth consumer feedback, the ComfyCush Era perfectly merges classic styling and modern comfort technology without sacrificing one for the other.
“Often the opportunity to design something new, leads to dramatic updates, but the best thing about the ComfyCush Era is that it is truly a classic,” adds Matthew Pino, Global Product Merchandising Manager. “From five feet away, no one is going to question that it is different from our beloved Classic silhouettes. That is not only important to our loyalists but gives us the chance to showcase our design innovations to newcomers.”
The very first iteration of the Era silhouette launched in 1976 following skate legends Tony Alva and Stacy Peralta asking Vans for more function in their shoes for skateboarding. Decades later, Vans has continued to listen to its creative communities to launch the ComfyCush Era as consumers began asking for more comfort, without sacrificing the shoe’s iconic style.
To celebrate the launch of the ComfyCush Era and introduction of Vans’ comfort technology, ComfyCush, the brand will host immersive global events titled ‘ComfyCush High School’ kicking off in Bushwick, New York before taking off to London, Shanghai and various locations around the world.
The ComfyCush Era is available worldwide now. To learn more about the ComfyCush Era and where to purchase please visit vans.com/comfycush.
more pics after the jump
