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Vans kicks off the season with new offerings from the ComfyCush collection, the brand’s latest product innovation that transforms one of Vans’ most iconic and classic silhouettes, the Era, with Vans’ latest consumer-driven comfort technology.
The ComfyCush Era showcases Vans’ intention to adapt to the evolving needs of consumers all while keeping comfort as the goal. The ComfyCush Era applies a one-piece constructed interior including tongue tie-downs for improved fit and feel, added arch support and a co-molded construction of foam and rubber to create the perfect combination of cushion and grip for lasting comfort. This season, Vans introduces new colorways and prints in the style, focusing on bright, classic takes on the silhouette.
“We are constantly playing with new ways to incorporate the iconic checkerboard into style evolutions and this primary pallet felt like a subtle ode to the heritage of the Era,” shares Matthew Pino, Global Product Merchandising Manager. “The best thing about the ComfyCush Era is that it is truly a classic and there is no sacrifice of iconic style for added comfort.”
The very first iteration of the Era silhouette launched in 1976 following skate legends Tony Alva and Stacy Peralta asking Vans for more function in their shoes for skateboarding. Decades later, Vans has continued to listen to creative communities to launch the ComfyCush Era as consumers began asking for more comfort, all while keeping the shoe’s iconic style.
Each pair is available now on the Vans site by clicking the pic above!
more pics after the jump
