Vans is excited to announce the inaugural Vans Checkerboard Day to be held on November 21, 2019. Vans Checkerboard Day is an annual event that will champion and inspire creative expression globally. Fans will have the opportunity to participate in creative activations, experience why creativity matters, and give back to organizations that support creative expression. With the goal of fueling creativity, Vans will donate $1 million of global sales made through the brand’s owned retail locations and Vans.com on November 21st to imagination.org. Vans fans will have the opportunity to participate in global Checkerboard Day activations, events and brand touchpoints to connect local communities through unique and personal experiences.
The mission of imagination.org is to find, foster and fund creative entrepreneurship in children around the world in order to raise a new generation of innovators and problem solvers who have the tools they need to build the world they imagine.
In celebration of the launch of annual Vans Checkerboard Day, Vans will be auctioning off checkerboard footwear and backpacks customized by Steve Van Doren, Christian Hosoi, Geoff McFetridge, Kim Jaekyung, Brighton Zeuner and other Vans Global Ambassadors.
WE HOPE THAT YOU CAN JOIN US ON OUR JOURNEY TO HELP CELEBRATE VANS’ FIRST-EVER CHECKERBOARD DAY ON NOVEMBER 21, 2019!
#VANSCHECKERBOARDDAY
