Dear Vans Family,
We know how important small businesses are, we were one. You helped us become what we are, and we want to help our community and extended members of our Vans Family during this difficult time. We have partnered with local and community driven skate shops, restaurants, art galleries and music venues to support them with custom designed Vans footwear. Net proceeds* from the sale of each pair of Vans Customs will go directly to our small business partners in this time of need. With the purpose of continuing to enable creative expression, please join us as we lend a helping hand to our Vans Family.
Keep Going,
Steve Van Doren
Thoughts from us here at UTP:
This is what a real community looks like. We’ve been saying it for years, and it’s why we’ve worked hard to foster and protect our Vans culture. We don’t want it to be exploited, or turned out for the next culture vulture to profit and thrive off of. Under The Palms has been doing this Vans shit for a very long time, enough to see many come and go through our ranks, and it’s the ones who’ve stuck around and didn’t get caught up in all the weekly trends who get our continued support. On a larger scale, this is what Vans is doing for their skate shop partners who could use this opportunity right about now. It’s awesome, and it’s pretty damn cool. So far, the Foot The Bill webpage has 3 submissions: 510 Skateboards, 35th Ave/North, and Kingswell, but I assume more will come soon, so keep checking back. Each collab, has their own custom artwork that you can apply to the toe panel of the Classic Slip-On (currently the only style available), but you can fully customize the rest of the shoe per usual. This is where you get to make something cool, and completely unique, all while supporting your favorite collaborator. I created my own “510 Skateboarding” Slip-On, which I think came out pretty sick. Check it out on our Instagram. Don’t forget to share your own creations, and use the #FOOTTHEBILL and #VANSFOOTTHEBILL hashtags!
What is Vans “Foot The Bill”?
Vans “Foot The Bill” initiative aims to assist the creative communities of our extended Vans Family around the world during this difficult time. Using our Vans Customs platform, we invite you to express your creativity and be a designer to your favorite Vans shoe, all while supporting the skate shops, music venues, art galleries, restaurants and local hangouts that enable your creative self-expression every day.
How many total partners will you be supporting?
We are committed to supporting at least 80 local and community driven small businesses including skate shops, music venues, art galleries and restaurants. Though, this amount does not include all of the amazing partners that we work with around the world, we are hopeful this program will help our communities get through this unprecedented time.
How did you select your partners?
We worked closely with our team to identify community driven small businesses like skate shops, music venues, art galleries and restaurants that have been directly impacted by COVID-19.
What portion of the proceeds will be donated to each partner?
All proceeds less the cost of production and shipment will be paid to the local and community driven skate shops, restaurants, art galleries and music venues.
How many pairs are being sold per partner?
Vans will be producing up to 500 pairs of Custom Vans per partner, based on demand.
How long will these designs be available to shop?
These one-of-a-kind designs will be available until the limit has been reached. Once they are sold out they will no longer be available. So be sure to get creative while supplies last!
see more of 510 Skateboard’s artwork after the jump!
