Vans Vault has released information regarding a special collaboration with Horween Leather Company, soon to hit Vault dealers. Offthewall.tv was on hand to follow alongside the design team, as they toured the Horween tannery in Chicago, listening to Skip Horween, talk about the hard work it takes to create a top-notch product, still being made here in the U.S.A., since 1909. He’s the great-grandson to the founder of the company, who migrated from Ukraine to America in the early 1900s. This upcoming project will consist of quite a few models, and Taka Hayashi is on board as well, to design a few shoes. In the video, we get a glimpse of some classics, as well as some newer models, such as the Era, Mountain Edition, Zapato Del Barco, Trek Lo, and a new field boot that I don’t know the name of. The leather is something to admire, as you just don’t see this level of quality in most sneakers anymore. These are definitely on my hit list. How about you?
info via offthewall.tv
A lot of people are on the fence with the new LXVI series from Vans. This is common whenever a new brand or sub-label emerges into the marketplace. Vans is no stranger to the action-sports market that LXVI is aiming towards, but their approach is all new. Partnering up with Foot Locker is an interesting strategy. Trying to get the attention of a new consumer group is tough, but this is already a great start. OTWS’ OG member, and resident video reviewer SamColt12 had recently won a raffle that Vans was holding for the LXVI series, and he was given a free pair of Inscribe’s. He’s produced a short video review on the shoe, and has given some insight and opinions on the shoe, and the LXVI brand as a whole. Check it out, and if you’re interested in purchasing these, then support OTWS and buy them through our links after the jump, by clicking on the pictures!
more pics after the jump Read More
“It was never about waving around the brand like a flag. It was always about the people.” -Paul Van Doren
Words by Eliot Rausch for Offthewall.TV:
“Vans came to me with a proposal to create a short film that embodied the essence of their brand. The creative exploration and freedom they allowed me was unlike anything I had ever experienced. Pure trust, pure faith, in my abilities as a story-teller / director and as a friend. In creating this piece, it was profound to realize the success of their company, at its core, is based on a similar model they share with everyone they work with. To feel part of a brand, part of a family, part of an authentic creative expression, truly moved me to my core.”
Director / Editor: Eliot Rausch
Director of Photography: Eric Koretz
Assistant Camera: Adam Becker
Music Composition: Adam Taylor
Location Scout: Jeff McSpadden
Words via Hypebeast:
“YouTube channel Maker Music presents more than five minutes of pretty substantial interview time with Jon Warren. Head of Design at Vans Lifestyle, this chatty creative sneaker designer shares his thoughts about the Californian skate brand, its appeal, and their philosophy in evolving times. With refreshing honesty, Warren also discusses some interesting and valid perspectives on design and life in general.”
Words via OTW:
“For this installment of Offthewall.tv’s interview series with Vans OTW Advocates, we head to Hong Kong to catch up with designer, artist and business man Chris Kong to get a deeper look into what inspires one of today’s most legendary toy designers. The Made by Monsters/Garageworks Industries owner joined the Vans OTW Advocate team in January 2012 alongside creative forces Lupe Fiasco, Eric Elms and Dimitri Coste. He can be seen wearing the Alcon, Alomar and OTW Washburn Backpack as he treks the globe discovering his inspiration and new ways of creating his art and designs.”
Check out the Black/Lake Blue colorway review here.
Words via Hypebeast:
“Since its inception in 1966, Vans has become one of the foremost players within the world of action sports apparel and footwear. Having seen many successes with the roll out of brand extensions such as Vans OTW and the Vans California Collection, as well as higher tiers such as Vans Vault and Vans Syndicate, the iconic brand introduces its latest collection, Vans LXVI (pronounced “Vans 66″). Decidedly forward-thinking in its approach, the Vans LXVI line aims to bring an added focus towards action sports lifestyle to a demographic that perhaps is untapped thus far in regards to its brand’s reach. Setting its sights on building a bridge to younger consumers who would not be considered “core” skateboarders or actions sports participants per se, the initial introduction of six new construction technologies makes comfort and wearability of paramount importance. While specific information is still forthcoming, the new collection will roll out an initial five innovative footwear designs: Graph, Secant, Inscribe, Variable and Ortho. Stay tuned for more information on the comprehensive collection and direction via the new Vans LXVI website, with an expected roll out beginning June 28, 2012.”
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