Vans Launches “Vans World” Skatepark Experience in the Roblox Metaverse

Sep 1 21 under Collaborations, Events, Kids, NEWS, Skate | Comments Off on Vans Launches “Vans World” Skatepark Experience in the Roblox Metaverse

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Roblox, a global platform bringing millions of people together through shared experiences, and Vans®, the original action sports brand and global icon for creative expression, today announced the launch of “Vans World,” an interactive experience created by Vans on Roblox. With the launch of this exclusive new experience, Vans is the first brand to bring skateboarding, fashion, and community together in one experience, providing fans with the Vans shoe customizer to create their own unique style, and full skate shop to build their perfect board. Four Vans silhouettes will be available for fans to customize, purchase, and wear in the experience.

Vans World will serve as a persistent 3D space where fans can practice their ollies and kickflips with friends, and try-on and acquire exclusive Vans gear directly in the experience. This is the brand’s first venture into the metaverse.

Inspired by the brand’s signature locations such as House of Vans, the Vans Off The Wall Skatepark in CA, owned retail shop environments and revered skate destinations from all over the globe, Vans Vice President of Global Integrated Marketing Nick Street said: “Individual expression is deeply embedded in skate culture, and Vans has been supporting and enabling this exact type of creativity for more than 50 years. With the Vans World experience on Roblox, we are empowering creative expression in the digital world, bridging the gap between virtual and real-world fashion and sports in an accessible, inclusive way. Vans is a global icon and advocate for youth culture, and we’re thrilled to bring this authentic brand experience to the millions of Vans enthusiasts where they are — on Roblox.”

The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm. Roblox’s recently augmented physics layer, which is now available to all developers, helps achieve the true sensation of skating for Vans. The skating physics require vector operations and raycasting that would not have been possible without the incremental engine improvements that are a constant at Roblox. A preview of the experience can be found here.

“Vans is showcasing its commitment to empowering self-expression with Vans World,” said Christina Wootton, Vice President of Brand Partnerships for Roblox, “By leveraging cutting edge technology and partnering with the Roblox developer community to build this 3D experience, Vans is bringing brand enthusiasts together in an authentic and interactive way.”

With access to millions of people in the Roblox metaverse, brands can reach fans and attract new ones in completely immersive ways while simultaneously monetizing their brands in the metaverse. Whether pushing creative boundaries, exploring sustainable fashion, or melding the physical and virtual in an immersive, 3D runway, Roblox provides brands an unparalleled space where everyone can express themselves in a unique way.

Discover more at Roblox.com/vans

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Vans Skate x Hockey – Andrew Allen Authentic Hi (8.18.18)

Aug 17 21 under Collaborations, Pro, Skate | Comments Off on Vans Skate x Hockey – Andrew Allen Authentic Hi (8.18.18)

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Everything Andrew Allen does on a skateboard is done with a little more grit than most other skaters can muster. Allen’s skateboarding is raw and rugged, with his give-no-fucks attitude on full display whenever he sets foot on his board. This uncompromising attitude makes Allen a perfect fit at Hockey Skateboards and translates seamlessly onto his Vans x Hockey Authentic Hi.

Allen and Hockey had their first go-around with the Authentic Hi in the spring of 2020, and now the high-top take on Vans’ famed Authentic is back with new colorways and upgraded materials for a better-than-ever skateboarding experience. Available exclusively at Vans Skateboarding retail locations, Allen’s second set of Vans x Hockey Andrew Allen Authentic Hi colorways are designed for skateboarding first and foremost but don’t sacrifice their rebellious style in the pursuit of performance.

Arriving in both a fiery red and a crisp white, the canvas uppers of the Vans x Hockey Andrew Allen Authentic Hi are supported with a rubber ollie pad on the lateral forefoot and an all-new last for better support and feel. Under the upper’s canvas folds and contrast stitching sits a duracap underlay, with an updated shape that adds flexibility and durability while removing excess bulk to eliminate bothersome “hot spots” where heat and friction build-up. This ensures that skaters will have support where they need it the most without compromising on comfort.

Molded heel counters and locked-in tongue straps ensure the wearer’s foot will remain in place and not slide out over the midsole, while Hockey’s signature dog graphic is embroidered on the lateral collar and a classic Vans checkerboard pattern appears on the lateral quarter’s tag. Allen’s name is also stitched inside each collar for a hidden signature touch.

Midsoles and outsoles are packed just as full of tech as their counterparts, with two-part foxing offering a heavier knurl on toe bumpers that are designed to tackle heavy skate sessions. Heel tags also provide a “shatter” print for a nod to one of Hockey’s most famous graphics. Outsoles feature Sick Stick, Vans’ new proprietary gum rubber compound that supplies grip, feel, and longevity. Inside the shoe, PopCush footbeds offer snappy, responsive energy return that won’t pack out, ensuring the shoes — and the wearer’s legs — will stay fresh session after session.

The Vans x Hockey Andrew Allen Authentic Hi collection will release via Fucking Awesome’s online shop and Hollywood flagship on August 18. Select Vans Skateboarding retailers will receive the collection a day later, on August 19. Each pair is priced at $65. Please visit The Drop List, a calendar of Vans’ most exclusive product drops, for more information and where to purchase.

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Vans Skate x Civilist – “Back to the Roots” Skate Sk8-Low (7.30.21)

Jul 27 21 under Collaborations, Skate | Comments Off on Vans Skate x Civilist – “Back to the Roots” Skate Sk8-Low (7.30.21)

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Vans and legendary Berlin-based skate brand Civilist, join forces with artist Carsten Fock on a new footwear collection. An ode to the city of Berlin, the drop includes three Sk8-Low colourways – including one Civilist exclusive – designed with help from Carsten Fock. Renowned for his graphics and paintings inspired by fashion, pop culture, politics and society, Fock’s pencil-drawn letters are embroidered and printed on the suede Sk8-Low. The souvenir-esque collection features “Say Goodbye to the City” embroidered on the sidewall, while “Back to the Roots” is printed on the sockliner and “I once was in Berlin” covers the shoebox. Two contrasting black and white colourways, the latter being the Civilist exclusive, sit alongside a subtle tonal navy colourway.

The Vans x Civilist footwear collection will be available in-store at Civilist on Wednesday, July 28, online at Civiliston Thursday, July 29 and globally at select skate retailers on Friday, July 30. For more information and where to purchase, please visit The Drop List, a calendar of Vans’ most exclusive product drops.

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LBIFBACK Review: Vans “31 Days of Vans” Skate Half Cab (Vans Family) Red/White

Jul 17 21 under Reviews, Skate, Vans Family, Videos | Comments Off on LBIFBACK Review: Vans “31 Days of Vans” Skate Half Cab (Vans Family) Red/White

LBIFBACK was one of the lucky few to score a pair of the “31 Days of Vans” Skate Half Cabs that surprise dropped this past week, and he wasted no time in getting us one of his professional video reviews on them.  I had spoken with him a little while before filming, to provide him with a little bit of how this project came about, and what small role I had played in all of it.  I don’t take any credit for the shoe, and especially the design of it, hehe, but I will accept that I spoke on behalf of everyone in our Vans sneaker community, that we wanted this to happen.  I think the proof is in the selling out in most popular sizes, within about an hour or so, and only about 3 pairs showing up on eBay.  That’s the true testament.  People aren’t going to be giving these things up easily, cause they know these were made for us.  For you all.  Thanks for the shout-out Daniel, appreciate you brotha’. Check out his proper review, and leave a comment on his channel.

Vans Family – “31 Days of Vans” Skate Half Cab (UTP Review!)

Jul 15 21 under Accessories, Friends, Heritage, History, OTWS, Pro, Recent Pickups!, Reviews, Skate, UTP, Vans Family, Waffleheads | Comments Off on Vans Family – “31 Days of Vans” Skate Half Cab (UTP Review!)

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Here they are!  One of the biggest surprise releases of the year.  Something I got to be a part of, from the very beginning when it was just a conversation about how Vans could join in on the 31 Days of Vans month-long celebration, and just to be clear, I DID NOT DESIGN THESE, but I did get to have my input heard on if they were dope enough for our Vans collectors, and I also got to help with all the brainstorming on what else we should do, like add the dope enamel pin! So, as most of you know, these dropped the other day, exclusively on the Vans Family app, and sizes were pretty much sold out after a few hours.  Maybe faster, since sometimes the site shows inventory, until you check out.  Anyways, congrats to those who secured a pair, and this is more of a pic review, featuring my trusty ol iPhone for pics, which I must say are much nicer with an 11 Pro, than my old SE I was using for years.  I really do need to do more of these UTP reviews.  I’m sure some of y’all miss them.

Enjoy!

-Bill (Guamstyles)

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Vans Skate x Dime – Wayvee (7.17.21)

Jul 15 21 under Collaborations, Skate | Comments Off on Vans Skate x Dime – Wayvee (7.17.21)

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Info via Hypebeast:

“Dime is continuing its longtime partnership with Vans by helping the brand introduce its new Wayvee skate silhouette. A shoe that’s equal parts past, present and future, the Wayvee boasts high-end skateboarding performance and plenty of Dime’s signature Montreal flair across two familiar colorways: “Evening Blue” and “Egret.”

Though the Wayvee’s sturdy upper may call to mind images of ’90s and ’00s skate classics, it’s blasted into the future by translucent TPE mesh quarters and toeboxes surrounded by supple suede. “Evening Blue” accents these panels with a dark shade of navy, while “Egret” offers a more monochromatic look that blends the panels into the entirety of the shoe.

Branding is handled by Dime spellouts on the heel, insole and outsole, a co-branded hit on the tongue and Vans’ signature Jazz Stripe on the quarter. Both pairs also feature Dime’s signature yellow hue on the midsole’s rubberized badges and the insole. From a performance standpoint, the Wayvee uses a DURACAP toe cap that’s designed to handle the wear and tear of flip tricks, a cushy LuxeLiner sockliner and a vulcanized Wafflecup outsole for flex and board feel alike.”

Look for the Dime x Vans Wayvee to release via Dime’s webstore on July 17th.

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Vans – “31 Days of Vans” Half Cab (Vans Family Exclusive!)

Jul 12 21 under Heritage, History, OTWS, Skate, UTP, Vans App, Vans Family, Waffleheads | Comments Off on Vans – “31 Days of Vans” Half Cab (Vans Family Exclusive!)

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So this is something we’ve been secretly working on with Vans for about a year now as part of the all month long celebration of #31daysofvans.  When Vans originally approached me to talk about ways that Vans could officially join in on the fun, while fully acknowledging that this was community created, there was always a talk about maybe having a shoe made up that would be created with the collectors and Waffleheads in mind.  Something dope, and limited.  The Half Cab was the shoe of choice, as this is the 30th Anniversary of Steve Caballero’s signature shoe, and they delivered big time with this dope design.  (Now Kyle’s 31 Days Vans flyer makes more sense, right?!)  I’ve only seen mock-ups of the shoe, but never official pics, and I’m beyond stoked the way these came out.  The color.  The croc texture.  The freakin’ silver duct-tape lining!!  All these things pay homage to the Half Cab, in the most authentic way.  I’m sure Cabbie is proud of these.  There’s also a dope pin that is included with each purchase, of the actual Half Cab.  One other nice surprise, is that you can sign up for 200 pts. on the Vans Family app, for a chance to win a signed deck, by Stevie Cab, featuring his Cab Fink artwork on it.

Here’s the Vans caption:

“Calling all Waffleheads: this one’s for you! Celebrate 31 Days of Vans with this Half Cab, designed and made exclusively for the Fam. Originally released in 1992, the Half Cab represents an era of design innovation. Constructed by street skaters in the early 90s by cutting the collar off the original Vans Caballero pro model and creating the “lighter, better, faster” version of its predecessor, the signature shoe is a true icon.

In celebration of 31 Days of Vans, we’re bringing you an exclusive colorway of the revolutionary Half Cab in a heritage red with metallic silver collar lining to give a duct tape vibe, symbolizing its origins in street skateboarding. Every pair comes with an exclusive pin.”

Disclaimer, these are all but sold out by now, since they released earlier this morning, so this is more to heap praise on the Vans Family team who made all this happen, and to thank them for allowing me, and a few of my friends to join in and be a part of this.  We’re honored and I hope we get to do this again for years to come!

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Vans Skate x Palace Skateboards – Skate Authentic (7.2.21)

Jun 28 21 under Collaborations, Pro, Skate | Comments Off on Vans Skate x Palace Skateboards – Skate Authentic (7.2.21)

Vans, the global leader in skateboarding for over 50 years, and London based skate brand Palace have teamed up for the first time on a footwear and apparel collection.

The collection – the brainchild of Palace’s newest employee, Jeremy – is centered around Vans’ iconic Skate Authentic, which has been given the Palace treatment with a repeat pattern of Jeremy himself, available in salmon, black and classic white. Jeremy is also featured on the Palace Vans Duck Out long sleeve which is available in the same color palette.

Palace and Vans have released an accompanying video featuring Palace pros Rory Milanes and Danny Brady and London comedy duo Jonah and Stan to celebrate the collaboration. The video gives viewers some stirring documentary insight into how the partnership came about, and a first-time, real-life look at Palace’s Employee of the Month, Every Month, Jeremy the Duck.

The Vans x Palace footwear and apparel collection will be available from Palace Shops in London, NYC, Los Angeles and Dover Street Market in London and Los Angeles from 11am BST / 12pm CEST-EU / 11am EDT / 8am PDT on July 2nd, 2021. Tokyo and WeChat China from 11am JST/CST on July 3rd, 2021. 
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