One of the greatest things about Vans, is how they were known in their early years for their customizing, and small production runs, which allowed all sorts of people to come to Vans, and ask them to whip up a quick run of shoes for promotional use, or what have you. In this case, it was legendary rock radio station 106.7 KROQ, here in the Los Angeles, and Orange County area that went to Vans, to create these awesome, unseen promo Vans. My homie Jim, aka 5150Marley, sent me these pics of his friends late 1980s pair, made in the USA, Vans Era’s, which he had won from KROQ some 20+ years ago. How dope is that? Check out all the logos…on the sidewalls, and all over the canvas. No doubt about it, these are a rare gem, and people will be asking questions! Thanks Jim!
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words via theothersideofthepillow:
“Vans launched in 1966 with 7 styles of canvas casuals, the most enduring & recognisable of which is the style #44, now known for good reason as the authentic. Style #44 was inspired by classic circular vamp oxford (cvo) lace-ups which became popular in the 1960s for surfers & in boating circles. Vans classic cvo deck shoes however utilised better quality materials & underwent superior production techniques with a multiplicity of vulcunised effects. The hard-wearing 10 duck canvas, longer-lasting nylon thread, rugged 4-stitch backstay & pure crepe rubber compound were noticed by skateboarders of the mid 70s for their improved ability to feel the board & thus the terrain. Initially released in navy blue, white, loden green & red, the infamous zephyr skate team of the late 70s dogtown era donned the navy blue & as such immortalised it forever as part of their ‘uniform’. The women’s 4-eyelet & men’s 5-eyelet varieties were originally priced at $2.29 & $4.49 respectively. The price may not have remained unchanged however the signature high profile sole of the style #44 lives on as an icon of american youth culture.”
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